Intelligence
Unified marketing strategy for shrimp inches forward
The Shrimp Forum returned to SENA with insights into innovations in production, the threat of antimicrobial resistance, a unified marketing approach and a forecast from India.
Intelligence
Study on seafood marketing messaging could help improve communication with consumers and drive the seafood industry.
Intelligence
The Shrimp Forum returned to SENA with insights into innovations in production, the threat of antimicrobial resistance, a unified marketing approach and a forecast from India.
Intelligence
All 22 Arab countries are producers, importers, exporters and consumers of seafood products. The total seafood production from capture and aquaculture was 4.7 million metric tons in 2016, of which 1.5 million metric tons (36 percent) was from aquaculture.
Intelligence
Producers of high-quality, sustainable shrimp have a great story to tell. They just need to come together and shout it out like avocado producers did.
Responsibility
In research on collective marketing involving 32 small-scale fish farmers in Cameroon, 12 made a profit, which sparked further local interest in the concept.