The Global Seafood Alliance is pleased to announce the launch of its second annual consumer campaign to celebrate October as National Seafood Month. The campaign “Choose Seafood with Standards” will focus on increasing consumer awareness of GSA’s Best Aquaculture Practices (BAP) certification and driving sales of responsibly produced and sourced seafood. Building on the success
Throughout the month of October, the Global Seafood Alliance’s first consumer marketing campaign, “Healthy Fish, Healthy Planet, Healthy You!,” will culminate with retail and foodservice promotions and consumer communications focused on GSA’s Best Aquaculture Practices certification. Timed to coincide with U.S. National Seafood Month in October, the campaign will educate consumers using earned and social
Today the Global Seafood Alliance announced the launch of its first consumer marketing campaign to coincide with U.S. National Seafood Month in October. To capitalize on consumers’ shift to more seafood consumption and preference for fish that’s responsibly sourced, the campaign will communicate directly with consumers through earned and social media and engage retailers and
Help SeaShare fight hunger with seafood and donate on October 16 October is the Global Aquaculture Alliance’s favorite time of the year: autumn colors, Halloween candy swirling around the office, and, of course, National Seafood Month! A month to celebrate the seafood industry and educate consumers on the benefits of eating sustainable fish. This year,
During National Seafood Month we asked experts in the aquaculture world the question they’re asked most frequently. GAA: What’s the aquaculture question you’re asked the most? How do you answer? The question most people have is, “What is marine aquaculture?” Most people are familiar with land-based farms for beef, poultry, and produce, but farming in
During National Seafood Month we asked experts in the aquaculture world the question they’re asked most frequently. GAA: What’s the aquaculture question you’re asked the most? How do you answer? As GAA’s communications manager, I field lots of calls and emails from consumers who find the Best Aquaculture Practices (BAP) label on the package of
We asked experts in the aquaculture world the question they’re asked most frequently. During the final few days of National Seafood Month, we’re here to share their questions, and more importantly their answers. GAA: What’s the aquaculture question you’re asked the most? How do you answer? The question I hear most often is, “How can
We asked experts in the aquaculture world the question they’re asked most frequently. During the final few days of National Seafood Month, we’re here to share their questions, and more importantly their answers. GAA: What’s the aquaculture question you’re asked the most? How do you answer? The No. 1 question we get about aquaculture is:
We asked experts in the aquaculture world the question they’re asked most frequently. During the final few days of National Seafood Month, we’re here to share their questions, and more importantly their answers. GAA: What’s the aquaculture question you’re asked the most? How do you answer? First of all, it’s somewhat rare to meet someone
We asked experts in the aquaculture world the question they’re asked most frequently. During the final few days of National Seafood Month, we’re here to share their questions, and more importantly their answers. GAA: What’s the aquaculture question you’re asked the most? How do you answer? It’s a thinly veiled statement that most often gets
In honor of U.S. National Seafood Month in October, the Global Aquaculture Alliance is teaming up with the National Fisheries Institute’s Future Leaders Class of 2018 to assist SeaShare, a nonprofit organization founded in 1994 to help connect the industry to hunger-relief efforts in the United States. This year, a collection of classmates, including GAA Marketing