Global Seafood Alliance (GSA) recently conducted a survey of more than 3,000 consumers in China to better understand consumer purchasing decisions and the awareness of the Best Aquaculture Practices (BAP) label. A total of 3,079 consumers were surveyed by a third party, with more than half of survey respondents being 30 years old or younger.
Two new Best Aquaculture Practices (BAP) consumer websites in French and German were just launched, the Global Seafood Alliance has announced. The sites contain information on the BAP certification program, information about aquaculture, seafood recipes and nutritional information about seafood’s positive effect on health and wellness. The sites are a key piece of GSA’s efforts
The Global Seafood Alliance (GSA) has released results from its latest marketing campaign, “Choose Seafood with Standards,” conducted to coincide with U.S. National Seafood Month (October). This was the second consumer-facing campaign for GSA focused on building awareness of the Best Aquaculture Practices (BAP) certification program and driving sales of BAP-certified seafood. Campaign tactics included
The Global Seafood Alliance is pleased to announce the launch of its second annual consumer campaign to celebrate October as National Seafood Month. The campaign “Choose Seafood with Standards” will focus on increasing consumer awareness of GSA’s Best Aquaculture Practices (BAP) certification and driving sales of responsibly produced and sourced seafood. Building on the success
The Global Seafood Alliance (GSA) recently conducted a survey of about 3,400 consumers in China to better understand consumer purchasing decisions and the influence and awareness of the Best Aquaculture Practices (BAP) label. A total of 3,403 consumers were surveyed by a third-party, with about two-thirds of survey respondents being born in 1990 or later.
To celebrate U.S. National Seafood Month in October, the Global Seafood Alliance will launch a new consumer education campaign, “Choose Seafood with Standards,” focused on increasing consumer awareness of GSA’s Best Aquaculture Practices (BAP) certification program. Designed to build on the momentum created during GSA’s first consumer education campaign last year, this year’s effort will
The Global Seafood Alliance (GSA) has announced the preliminary results from its first consumer marketing campaign, “Healthy Fish, Healthy Planet, Healthy You!” Conducted in October to coincide with U.S. National Seafood Month, the campaign was designed to build consumer awareness of the Best Aquaculture Practices (BAP) certification program and drive sales of BAP-certified seafood products.
Throughout the month of October, the Global Seafood Alliance’s first consumer marketing campaign, “Healthy Fish, Healthy Planet, Healthy You!,” will culminate with retail and foodservice promotions and consumer communications focused on GSA’s Best Aquaculture Practices certification. Timed to coincide with U.S. National Seafood Month in October, the campaign will educate consumers using earned and social
Editor’s note: This post is part of the Aquaculture 101 series, an educational campaign GSA is carrying out in 2019. The mission of the campaign is to spread awareness about basic aquaculture information to those who might not know about aquaculture, or those who might be skeptical of farmed fish. Each month, a blog post, short