The Global Seafood Alliance (GSA) recently conducted a survey of 3,000 seafood consumers in Japan to better understand purchasing decisions and awareness of the Best Aquaculture Practices (BAP) label. The consumers surveyed are between the ages of 16 and 65 and consume fish at least two to three times a month. When asked to rank
Two new Best Aquaculture Practices (BAP) consumer websites in French and German were just launched, the Global Seafood Alliance has announced. The sites contain information on the BAP certification program, information about aquaculture, seafood recipes and nutritional information about seafood’s positive effect on health and wellness. The sites are a key piece of GSA’s efforts
The Global Seafood Alliance (GSA) has released results from its latest marketing campaign, “Choose Seafood with Standards,” conducted to coincide with U.S. National Seafood Month (October). This was the second consumer-facing campaign for GSA focused on building awareness of the Best Aquaculture Practices (BAP) certification program and driving sales of BAP-certified seafood. Campaign tactics included
The Global Seafood Alliance is pleased to announce the launch of its second annual consumer campaign to celebrate October as National Seafood Month. The campaign “Choose Seafood with Standards” will focus on increasing consumer awareness of GSA’s Best Aquaculture Practices (BAP) certification and driving sales of responsibly produced and sourced seafood. Building on the success
The Global Seafood Alliance (GSA) recently conducted a survey of about 3,400 consumers in China to better understand consumer purchasing decisions and the influence and awareness of the Best Aquaculture Practices (BAP) label. A total of 3,403 consumers were surveyed by a third-party, with about two-thirds of survey respondents being born in 1990 or later.
To celebrate U.S. National Seafood Month in October, the Global Seafood Alliance will launch a new consumer education campaign, “Choose Seafood with Standards,” focused on increasing consumer awareness of GSA’s Best Aquaculture Practices (BAP) certification program. Designed to build on the momentum created during GSA’s first consumer education campaign last year, this year’s effort will
The Global Seafood Alliance (GSA) has announced the preliminary results from its first consumer marketing campaign, “Healthy Fish, Healthy Planet, Healthy You!” Conducted in October to coincide with U.S. National Seafood Month, the campaign was designed to build consumer awareness of the Best Aquaculture Practices (BAP) certification program and drive sales of BAP-certified seafood products.
The Global Seafood Alliance (GSA) recently conducted a survey of nearly 3,000 consumers in China to better understand consumer purchasing decisions and the influence and awareness of the Best Aquaculture Practices (BAP) label. A total of 2,698 consumers were surveyed in 31 provinces, with 91% of those surveyed being under the age of 40. About
During National Seafood Month we asked experts in the aquaculture world the question they’re asked most frequently. GAA: What’s the aquaculture question you’re asked the most? How do you answer? As GAA’s communications manager, I field lots of calls and emails from consumers who find the Best Aquaculture Practices (BAP) label on the package of