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Study Shows Almost a Third of Chinese Consumers Recognize BAP Label
The Global Seafood Alliance (GSA) recently conducted a survey of about 3,400 consumers in China to better understand consumer purchasing decisions and the influence and awareness of the Best Aquaculture Practices (BAP) label. A total of 3,403 consumers were surveyed by a third-party, with about two-thirds of survey respondents being born in 1990 or later.